Leadership Tip
Branding is Not for Just Products
The political candidates
are spending
millions of dollars
on advertising to create a brand image.
They are carefully crafting
their messages and courting
allies.
Our perceptions are based
on their words,
actions and
the image they are creating.
They are also a
reflection
of the negative dialogue
from the competition.
Branding is as important
for people as it
is for products.
As a leader it is
valuable to know your
brand.
-
How are you perceived?
-
What three adjectives describe you?
-
Who are the allies who can
promote your brand?
While we may not be running for election
we do want to have a personal brand
that leads to winning
results.
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Branding is Not for Just Products
