Leadership Tip
I Didn't Get Screwed!
I am buying a new car today.
Surprisingly, it has been a positive experience.
I was not looking forward to this process.
In the past I have felt uncomfortable with
the people, research and negotiation.
What made my customer experience so great?
- There was no pressure.
- The salesman and sales manager were direct, honest, and straight talking.
- They did my Internet comparison shopping for me which saved me a lot of time and stress.
- They returned my calls promptly.
- They took a genuine interest in me.
- They coached me on selling my existing car.
- They answered my questions in plain speak.
- They are going to drive my old car home after I get the new one.
In short, they have anticipated my needs and made
this process easy.
They have created trust. That is the foundation for any terrific
customer experience.
The process is part of the sale.
In addition to being excited about getting a new car,
I am feeling good about the way in which we made that happen.
I’ll be sure to spread the word!
Leadership Tips Archives
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2005
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Your Dreams Can Make a Difference
