Synergy Consultants, LLC — Leadership Tip - The Boss Delivers a Powerful Message





Leadership Tip The Boss Delivers a Powerful Message Bruce Springsteen gave an amazing performance last night at the Super Bowl. The event planners had been trying to book him for years. He repeatedly turned them down. When asked why he agreed this year he said that he had a new album to promote. Two things come to mind as I listened to this interview. Never give up- be persistent The Super Bowl planners continued to ask him despite the years of rejection. They recognized that a no is a no for now, not always forever. What is in it for me? We must focus on what is in it for the other person we are approaching. What will they get and why might they want to do something? The reasons we may want them to do it may not be theirs. Find out what the other may gain and focus on that. Springsteen clearly stated that this was a marketing opportunity. These two concepts are basic for marketing and leadership success. Strong leaders focus on them to create collaboration and buy in. The Boss has been a leader in the music industry for decades. His background and rise to success is evidence of his persistence (and talent). His ability to offer an experience to the audience shows that he knows how to use the second. He clearly did that in his Super Bowl appearance!	Leadership Tips Archives 2010 \| 2009 \| 2008 2007 \| 2006 \| 2005 A New Year, A New Decade 13 is a Lucky Number for The Saints Is Your "To Do" List a "Wish To Do" List? Holiday Shopping Giving Thanks Thank You Veterans The H1-N1 Virus is Not the Only Thing You Can Catch from Others How Are You Punctuating Your Life? Life Lessons from Leaves What Do You and The President Have in Common? Staying Alive How Much Static is In Your Communication? Do I Need to Go to Oz to Get Courage? Changes Remembering A Banking Lesson Tell Me a Story What Can Cleaning Out Closets Teach You About Your Organization? Symbols and Signs A Teachable Moment What Do Hiking and Meetings Have in Common? Remembering Walter Cronkite Are You a Shortcut? Independence Day Inspiration Three Titans Say Goodbye Open Door, Open Mind What is in your Garden of Possibilities? Lessons from a Tiger Are You on the Verge of Emotional Bankruptcy? Memorial Day Acknowledgement What Do Titles Have to Do With Success? What Can Airport Restrooms Teach Us About Acknowledgement? Blazing New Trails A Note on Passion Seeing is not Always Believing Mastery at the Masters Newsworthy Ideas to Handle Anger Running into New Perspectives Mind On, Hands Off March Madness Trust = Speed and Cost Sacred Arguing What Can Men in Love Teach Us About Our Organizations? Lessons from Lincoln A Heart of Many Rooms The Boss Delivers a Powerful Message Building Leadership A Tribute to Dreams Direction Matters What is Important "Why" and "How"?
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Synergy Consultants, LLC 303 Hopkins Rd • Baltimore, MD 21212 (410) 377-7323 maryann@synergy-consultants.net Columbus, Ohio Office: 300 W. Spring St, Suite 403 • Columbus, OH 43215 (443) 465-1141





Leadership Tip The Boss Delivers a Powerful Message Bruce Springsteen gave an amazing performance last night at the Super Bowl. The event planners had been trying to book him for years. He repeatedly turned them down. When asked why he agreed this year he said that he had a new album to promote. Two things come to mind as I listened to this interview. Never give up- be persistent The Super Bowl planners continued to ask him despite the years of rejection. They recognized that a no is a no for now, not always forever. What is in it for me? We must focus on what is in it for the other person we are approaching. What will they get and why might they want to do something? The reasons we may want them to do it may not be theirs. Find out what the other may gain and focus on that. Springsteen clearly stated that this was a marketing opportunity. These two concepts are basic for marketing and leadership success. Strong leaders focus on them to create collaboration and buy in. The Boss has been a leader in the music industry for decades. His background and rise to success is evidence of his persistence (and talent). His ability to offer an experience to the audience shows that he knows how to use the second. He clearly did that in his Super Bowl appearance!	Leadership Tips Archives 2010 \| 2009 \| 2008 2007 \| 2006 \| 2005 A New Year, A New Decade 13 is a Lucky Number for The Saints Is Your "To Do" List a "Wish To Do" List? Holiday Shopping Giving Thanks Thank You Veterans The H1-N1 Virus is Not the Only Thing You Can Catch from Others How Are You Punctuating Your Life? Life Lessons from Leaves What Do You and The President Have in Common? Staying Alive How Much Static is In Your Communication? Do I Need to Go to Oz to Get Courage? Changes Remembering A Banking Lesson Tell Me a Story What Can Cleaning Out Closets Teach You About Your Organization? Symbols and Signs A Teachable Moment What Do Hiking and Meetings Have in Common? Remembering Walter Cronkite Are You a Shortcut? Independence Day Inspiration Three Titans Say Goodbye Open Door, Open Mind What is in your Garden of Possibilities? Lessons from a Tiger Are You on the Verge of Emotional Bankruptcy? Memorial Day Acknowledgement What Do Titles Have to Do With Success? What Can Airport Restrooms Teach Us About Acknowledgement? Blazing New Trails A Note on Passion Seeing is not Always Believing Mastery at the Masters Newsworthy Ideas to Handle Anger Running into New Perspectives Mind On, Hands Off March Madness Trust = Speed and Cost Sacred Arguing What Can Men in Love Teach Us About Our Organizations? Lessons from Lincoln A Heart of Many Rooms The Boss Delivers a Powerful Message Building Leadership A Tribute to Dreams Direction Matters What is Important "Why" and "How"?
Review Order \| Join Our Mailing List
Home \| About Us \| Services \| Media Center \| Leadership Tips \| Book Store \| Contact Us
Synergy Consultants, LLC 303 Hopkins Rd • Baltimore, MD 21212 (410) 377-7323 maryann@synergy-consultants.net Columbus, Ohio Office: 300 W. Spring St, Suite 403 • Columbus, OH 43215 (443) 465-1141