Synergy Consultants, LLC
 
Synergy Consultants, LLC

Leadership Tip

Tell Me a Story

Don Hewitt, creator of the TV show,
60 Minutes, recently passed away.
In his own words, the premise of the show was,
"Tell me a story."
The show has remained popular
for more than three decades.

People like stories.
In addition to giving a message,
they are engaging and humanizing.

Using stories in speeches, sales
and conversations captivates the listener.
They are more likely to get your message,
relate to your point or take the desired action.

Stories have also resulted in other outcomes.
In Boston, a group of homeless people
formed a book club. Reading stories has
captivated the participants' imaginations.
They focus on literature rather than
their drug and alcohol addictions.

Stories are not just for children.
Hewitt knew this. We, too, have
discovered this message over the years.

Leadership Tips Archives
2010 | 2009 | 2008
2007 | 2006 | 2005

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Synergy Consultants, LLCSynergy Consultants, LLC

 

Synergy Consultants, LLC
303 Hopkins Rd • Baltimore, MD  21212
(410) 377-7323
maryann@synergy-consultants.net

Columbus, Ohio Office:
300 W. Spring St, Suite 403 • Columbus, OH 43215
(443) 465-1141